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Performance Racing Industry Expands Leadership and Event Capabilities With Two Key Hires
Sun, 28 Sep 2025 18:10:42 +0000Performance Racing Industry (PRI) has announced two strategic additions to its team: JP Hyden as Director of Business Development and Marketing, and Tiffany Hale as Senior Trade Show Specialist. The addition of Hyden and Hale reflects PRI’s continued investment in leadership and operational excellence as it grows its footprint in the motorsports industry. Hyden will play a pivotal role […]
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Horsepower Rodeo Brings Unfiltered Automotive Action to the SEMA Show
Sun, 28 Sep 2025 17:51:40 +0000Westen Champlin, Kyle Douglas, and a wild mix of motorsport disciplines ignite outside of West Hall with daily demos that celebrate the heart of car culture The ultimate fusion of motorsports and chaos is stampeding into Las Vegas as Horsepower Rodeo joins the high-octane lineup of live activations at the 2025 SEMA Show. Taking place Nov. 4-7 at […]
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Yokohama Rubber to Supply a GEOLANDAR Tire as the Official Tire for the New FIA Extreme H World Cup, the World’s First Hydrogen Motorsport
Fri, 26 Sep 2025 21:15:12 +0000The Yokohama Rubber Co., Ltd., announces that it will supply its GEOLANDAR brand of tires for SUVs and pickup trucks as the official tire for the FIA Extreme H World Cup (hereafter, “Extreme H”), a new Fédération Internationale de l’Automobile (FIA) official World Cup race and the world’s first hydrogen motorsport. The Extreme H will […]
The post Yokohama Rubber to Supply a GEOLANDAR Tire as the Official Tire for the New FIA Extreme H World Cup, the World’s First Hydrogen Motorsport appeared first on Traction News.
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Bridgestone Launches All-New Alenza Prestige Premium Highway Tire for CUVs, SUVs and Trucks
Tue, 23 Sep 2025 17:02:37 +0000Bridgestone Americas (Bridgestone) recently announced the debut of the all-new Bridgestone Alenza Prestige tire, a premium highway tire for CUVs, SUVs and trucks. The Alenza Prestige tire features a new, refined tread pattern and Bridgestone’s ENLITEN™ Technology. With a limited mileage warranty up to 70,000 miles1, plus precise wet performance, the Alenza Prestige tire is […]
The post Bridgestone Launches All-New Alenza Prestige Premium Highway Tire for CUVs, SUVs and Trucks appeared first on Traction News.
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Hankook Tire Unveils Innovative Design Outcomes at ‘Design Innovation Day 2025’
Tue, 23 Sep 2025 16:50:06 +0000Invited internal and external stakeholders to the ‘Technoplex’ on September 11 to share innovative mobility design cases Unveiled and demonstrated next-generation concepts, including the 3D-printed ‘Sustainable Concept Tire’ and the second-generation multi-directional mobility platform ‘WheelBot 2’ Strengthening technology leadership by expanding global partnerships through Open Innovation Global leading tire company Hankook Tire hosted the ‘Design […]
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Key Features to Check Before Investing in a Pre-Owned Workhorse
Mon, 22 Sep 2025 18:48:44 +0000Buying a pre-owned truck can be one of the smartest moves for anyone who needs serious capability without the hefty price tag of a brand-new model. Whether you’re hauling tools, towing trailers, or simply need a reliable daily driver, today’s market offers plenty of used trucks for sale that shoppers can explore. To make sure […]
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Eleanor Rollings Joins SEMA to Lead Political Fundraising
Sun, 21 Sep 2025 19:03:01 +0000D.C. fixture tapped to shepherd efforts of SEMA & PRI PAC and Driving Force Action SuperPAC Eleanor Rollings, a fixture in the Washington, D.C., political fundraising scene, has joined the Specialty Equipment Market Association (SEMA) as Director of PAC Development, a new role in which she will lead the efforts of SEMA & PRI PAC […]
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BKT Launches BKT Carbon at K 2025: The Indian Company’s First Appearance on the Global Stage
Sun, 21 Sep 2025 18:53:44 +0000From October 8 to 15, BKT Carbon will attend K 2025 in Düsseldorf, the global trade show for the plastics and rubber industry Balkrishna Industries Ltd. (BKT), the leading multinational Off-Highway tire manufacturer, announces BKT Carbon’s participation at K 2025, the international trade fair for plastics and rubber, taking place in Düsseldorf from October 8 […]
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Yokohama Rubber’s BluEarth AE-01 Tires Coming Factory-Equipped on Honda’s New N-ONE e
Sun, 21 Sep 2025 18:41:55 +0000The Yokohama Rubber Co., Ltd., recently announced that it is supplying its BluEarth AE-01 tires as original equipment (OE) to Honda Motor Co., Ltd. for use on the automaker’s N-ONE e: mini-EV (electric vehicle), which will be launched in Japan in September 2025. The N-ONE e: is being equipped with 155/65R14 75S size tires. The […]
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Legendary Automotive Photographer Larry Chen Named Featured SEMA Show Artist
Sun, 21 Sep 2025 18:32:30 +0000Chen’s work to define the visual identity of the Show through signage, marketing, and exclusive installations From drift tracks to concours lawns, photographer Larry Chen has spent two decades capturing the heartbeat of car culture. Now, he brings that passion to the SEMA Show as the newly named Featured SEMA Show Artist, offering fans and […]
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