The automotive industry is undergoing a revolution, and Ford is at the forefront of this transformation. As electric vehicles (EVs) become increasingly mainstream, Ford’s commitment to innovation and sustainability is reshaping the way people think about transportation. From advanced technology to environmental responsibility, Ford’s EV line is driving the future toward a cleaner, smarter, and […]
The post How Ford’s EV Line Is Charging the Future of Transportation appeared first on Traction News.
Read more »Michelin, a global leader in tire innovation, is proud to announce the full deployment of TreadEye, a proprietary technology developed to enhance the retread process and deliver measurable value to fleets. After a period of phased implementation, TreadEye is now available across the Michelin Retread Technologies franchise network in the United States. TreadEye is an […]
The post Michelin Announces Full Rollout of TreadEye Technology Across U.S. Retread Network appeared first on Traction News.
Read more »New survey from Hankook Tire reveals insights into Americans’ automotive shopping behaviors before the end of the year Hankook Tire’s Gauge Index analyzes driver behaviors and purchase intent. With less than three months left in 2025, new survey data indicates that over half (54%) of American drivers are planning to purchase tires before the end […]
The post Americans Signal Major Uptick in Tire Purchases Before Year-End, Survey Finds appeared first on Traction News.
Read more »Thursday, November 6 | BleauLive Theater, Fontainebleau Las Vegas The Specialty Equipment Market Association (SEMA) is preparing to host its annual celebration of industry excellence under a new name and a new format. Formerly known as the SEMA Show Banquet, the event will debut as SEMA Industry Honors at the 2025 SEMA Show, taking place Thursday, November […]
The post Actor Sung Kang to Host Reimagined SEMA Industry Honors at the 2025 SEMA Show appeared first on Traction News.
Read more »American Tire Distributors (ATD) recently announced two key leadership appointments that will strengthen its strategic direction and accelerate growth across its business. Todd Sanders has been promoted to Chief Sales Officer. In this role, Sanders will lead ATD’s sales organization, customer service operations, and Tire Pros franchise development. He will be responsible for driving a […]
The post American Tire Distributors Announces Executive Leadership Appointments to Drive Growth and Strategic Focus appeared first on Traction News.
Read more »New online marketplace empowers car enthusiasts to discover, search, and build with confidence Automotive enthusiasts and builders can discover new products from trusted aftermarket brands with speed, relevance, and accuracy thanks to a new digital platform powered by the Specialty Equipment Market Association (SEMA) and SEMA Data. SEMA Connected is the automotive aftermarket industry’s new online […]
The post SEMA Connected: A New Era of Product Discovery for the Automotive Aftermarket Industry appeared first on Traction News.
Read more »Anyline’s AI-powered tread inspection technology set to enhance tire storage workflows, boosting revenue, safety and customer trust Anyline, a global leader in AI-powered mobile data capture and insights, has recently announced that Tire Storage Solutions (TSS), a pioneer in seasonal tire storage, will partner with the company to integrate Anyline’s AI-powered tire tread inspection technology into […]
The post Tire Storage Solutions Integrates Anyline AI to Unlock Smarter Tire Management appeared first on Traction News.
Read more »This tire has been developed to facilitate farm operations in-between crop rows, where handling goes hand in hand with productivity Row crop tires are essential companions throughout the farming year, supporting a wide range of operations from early soil preparation to late-season harvesting. As the seasons shift, these tires enable precise maneuvering for planting, spraying, […]
The post Great Driveability on Narrow Paths: AGRIMAX PROCROP Is the Row Crop Solution by BKT appeared first on Traction News.
Read more »American Tire Distributors (ATD) is pleased to announce the appointment of Todd Pearce as its new Chief Financial Officer, effective October 6, 2025. Pearce brings a wealth of financial leadership experience and a strong track record of driving strategic success and operational excellence. “We’re thrilled to welcome Todd to the ATD leadership team,” said Ira B. Silver, President & […]
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Read more »Where innovation meets imagination: from future fuels to drones The FutureTech Studio returns to the 2025 SEMA Show, Nov. 4–7 in Las Vegas, delivering an interactive experience that brings tomorrow’s automotive aftermarket technology to life. Located in Central Hall, the space combines hands-on demos, over 45 cutting-edge displays, 30 vehicles, and a dedicated Education Stage featuring micro-learning sessions and panels throughout the […]
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