-
SEMA Statement on Proposed Repeal of 2009 GHG Endangerment Finding
Wed, 30 Jul 2025 19:27:37 +0000The Specialty Equipment Market Association (SEMA) issued the following statement in response to the U.S. Environmental Protection Agency (EPA) beginning the rulemaking to overturn the 2009 “endangerment” finding on greenhouse gases and repeal the greenhouse gas standards for light- and medium-duty motor vehicles: For years, we’ve witnessed firsthand the damage inflicted by the so-called “endangerment” […]
The post SEMA Statement on Proposed Repeal of 2009 GHG Endangerment Finding appeared first on Traction News.
Read more » -
The Lionhart Imara H/T: A Breakthrough in Highway Terrain Performance
Tue, 29 Jul 2025 18:47:11 +0000The Lionhart Imara H/T highway terrain tire is engineered to deliver unmatched confidence, comfort, and control on every journey. With its innovative noise-suppressing tread patterns and multi-angle blocks, drivers can expect a smooth ride that redefines the standards for highway performance. Additionally, designed for safety in various weather conditions, this tire features water-evacuating grooves that […]
The post The Lionhart Imara H/T: A Breakthrough in Highway Terrain Performance appeared first on Traction News.
Read more » -
Yokohama Rubber’s BluEarth 711L Tire Wins New Factory Fitment
Tue, 29 Jul 2025 14:47:34 +0000The Yokohama Rubber Co., Ltd., recently announced that its BluEarth 711L tires have been selected as original equipment (OE) for the Super Great heavy duty truck. The sales of the Super Great were started in Japan from December 2023 with a full model change, by Mitsubishi Fuso Truck and Bus Corporation. The tire sizes are […]
The post Yokohama Rubber’s BluEarth 711L Tire Wins New Factory Fitment appeared first on Traction News.
Read more » -
BKT and LALIGA: Partnership Extended Until 2028
Mon, 28 Jul 2025 15:42:25 +0000Through the official three-season renewal, BKT will be the Official Tire Partner of LALIGA in Europe and LATAM, marking a symbolic milestone of nine years in partnership with LALIGA. Balkrishna Industries Limited (BKT) and LALIGA continue their journey together. The leading multinational company in the Off-Highway tire industry officially announces the renewal of its partnership […]
The post BKT and LALIGA: Partnership Extended Until 2028 appeared first on Traction News.
Read more » -
SEMA Statement: New Nevada Law Will Not Impact Las Vegas’s Largest Annual Trade Show
Fri, 25 Jul 2025 20:41:23 +0000The Specialty Equipment Market Association (SEMA) is dispelling misinformation surrounding a forthcoming law in Nevada pertaining to local enforcement of state and federal vehicle emissions laws. The organization specifically wants to reaffirm that the new law, which takes effect on Oct. 1, will not impact the 2025 SEMA Show, Las Vegas’s largest annual trade show, […]
The post SEMA Statement: New Nevada Law Will Not Impact Las Vegas’s Largest Annual Trade Show appeared first on Traction News.
Read more » -
Bridgestone Celebrates 10 Years of Boys & Girls Clubs of America Partnership with Surprise Donations, Special Giving Campaigns
Fri, 25 Jul 2025 01:22:23 +0000Bridgestone Retail Operations (Bridgestone), a subsidiary of Bridgestone Americas, is celebrating the 10th anniversary of their Driving Great Futures partnership with Boys & Girls Clubs of America with major donations, special giving campaigns and unique engagement opportunities for Club kids throughout the remainder of the year. The nationwide initiative has raised nearly $30 million to […]
The post Bridgestone Celebrates 10 Years of Boys & Girls Clubs of America Partnership with Surprise Donations, Special Giving Campaigns appeared first on Traction News.
Read more » -
Starmaxx Becomes the Tire Partner of 1.FC Köln for the 2025–2026 Bundesliga Season
Thu, 24 Jul 2025 20:02:35 +0000Petlas Tire Corporation proudly announces its sponsorship of 1.FC Köln through its Starmaxx brand for the upcoming 2025–2026 season. This strategic partnership marks a pivotal step in Starmaxx’s European growth journey, gaining even greater significance as the brand’s momentum continues to accelerate across the continent. Okyanus Tuna, Director of Sales and Marketing commented: “Partnering with […]
The post Starmaxx Becomes the Tire Partner of 1.FC Köln for the 2025–2026 Bundesliga Season appeared first on Traction News.
Read more » -
Goodyear Assurance MaxLife 2: Goodyear’s Longest-Lasting Tire Now Available in U.S. and Canada
Thu, 24 Jul 2025 19:51:24 +0000Premium Tire Engineered for Everyday Excellence and Built for the Way You Drive—From Daily Commutes to Weekend Getaways The Goodyear Tire & Rubber Company (NASDAQ: GT) recently announced the launch of the Goodyear Assurance MaxLife® 2, the next generation premium all-season tire designed to deliver more miles, more confidence and more comfort for drivers. Now […]
The post Goodyear Assurance MaxLife 2: Goodyear’s Longest-Lasting Tire Now Available in U.S. and Canada appeared first on Traction News.
Read more » -
Yokohama Rubber Is Supplying 20-Inch ADVAN Sport V107 Tires for the Mercedes-AMG CLE 53 4MATIC+ Coupé
Wed, 23 Jul 2025 23:47:37 +0000The Yokohama Rubber Co., Ltd. recently announced that it is supplying 20-inch ADVAN Sport V107 tires as original equipment (OE) for the new Mercedes-AMG CLE 53 4MATIC+ Coupé for installation on vehicles from June 2025. The Coupé will be fitted with 265/35ZR20 (99Y) front tires and 295/30ZR20 (101Y) rear tires. Yokohama Rubber has been supplying […]
The post Yokohama Rubber Is Supplying 20-Inch ADVAN Sport V107 Tires for the Mercedes-AMG CLE 53 4MATIC+ Coupé appeared first on Traction News.
Read more » -
2025 SEMA Scholarship and Loan Forgiveness Award Winners Announced
Wed, 23 Jul 2025 22:03:57 +0000SEMA awards nearly $100,000 to students and recent graduates The Specialty Equipment Market Association (SEMA) Memorial Scholarship Fund has proudly awarded $99,500 in scholarships and loan-forgiveness awards to 50 individuals this year. The recipients include current students pursuing careers in the automotive industry and employees of SEMA-member companies. The SEMA Memorial Scholarship Fund is dedicated […]
The post 2025 SEMA Scholarship and Loan Forgiveness Award Winners Announced appeared first on Traction News.
Read more »
Copyright © Tiresdirect. All right reserved.