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Vehicle Running on YOKOHAMA GEOLANDAR Tires Wins Overall Championship at the Asia Cross Country Rally for 2nd Straight Year
Sat, 22 Aug 2026 05:26:48 +0000The Yokohama Rubber Co., Ltd., announced that a Mitsubishi Triton pickup truck equipped with its GEOLANDAR M/T G003 mud-terrain tires for SUVs and pickup trucks won the overall championship in the Asia Cross Country Rally 2026 (hereafter, AXCR), Asia’s largest cross-country rally, which was held in Thailand from August 10 to August 15. The victory […]
The post Vehicle Running on YOKOHAMA GEOLANDAR Tires Wins Overall Championship at the Asia Cross Country Rally for 2nd Straight Year appeared first on Traction News.
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Mavis Completes Acquisition of Pep Boys from Icahn Enterprises
Fri, 21 Aug 2026 06:09:18 +0000Transaction Adds Iconic Pep Boys Brand and Significant Western U.S. Footprint to Mavis Network Icahn Enterprises to Retain Owned Real Estate as well as AAMCO Transmissions and Precision Tune Auto Care Businesses Mavis Tire Express Services Corp. (“Mavis” or the “Company”), one of the largest independent tire and service providers in North America, and Icahn […]
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Concours of Elegance Announces Spectacular 2026 Line-Up Featuring Some of the World’s Finest Collector Cars
Thu, 20 Aug 2026 14:20:35 +0000Concours of Elegance, presented by A. Lange & Söhne, has announced the unique collection of cars set to gather at Hampton Court Palace from 4th-6th September 2026, as Europe’s premier concours event returns with another exceptional celebration of automotive excellence. Set within the grounds of one of Britain’s most iconic royal palaces, Concours of Elegance […]
The post Concours of Elegance Announces Spectacular 2026 Line-Up Featuring Some of the World’s Finest Collector Cars appeared first on Traction News.
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Hankook Tire Powers EV Strategy at Demo Days Bay Area
Thu, 20 Aug 2026 13:26:58 +0000Showcases Hankook Tire’s full iON tire lineup through interactive displays and Ride & Drive experiences featuring Lucid Gravity and Hyundai IONIQ 9 Highlights expanding EV-exclusive portfolio with recently launched iON HT for electric light trucks Reinforces brand leadership and consumer engagement in North America’s rapidly growing electric vehicle market Leading global tire manufacturer Hankook Tire will showcase […]
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Hankook Tire Brings Dynapro Off-Road Lineup to Jeep Invasion and Overland Expo MTN West
Thu, 20 Aug 2026 13:25:06 +0000Two weekend activations connecting off-road enthusiasts with Hankook Dynapro tires, customized vehicles, tire sweepstakes, and interactive experiences. Leading global tire manufacturer Hankook Tire will demonstrate the versatility of its Dynapro off-road lineup at two major enthusiast events this weekend: Jeep Invasion Smoky Mountains in Pigeon Forge, Tennessee, and Overland Expo MTN West in Loveland, Colorado. During both […]
The post Hankook Tire Brings Dynapro Off-Road Lineup to Jeep Invasion and Overland Expo MTN West appeared first on Traction News.
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Pirelli Tire Becomes the Official Partner of U.S. Ski & Snowboard
Wed, 19 Aug 2026 14:14:39 +0000Multi-year partnership expands Pirelli’s U.S. sports portfolio, strengthening the brand’s connection with American consumers through elite winter competition Pirelli Tire announced a new multi-year partnership with U.S. Ski & Snowboard, becoming an Official Partner of the organization through the 2028-2029 season. The agreement further strengthens Pirelli’s presence in one of its most strategic global markets […]
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MAXAM Tire Expands Agriculture Lineup with New MS963R RowXtra Implement Tire, Delivering Maximum Flotation While Minimizing Soil Disturbance
Wed, 19 Aug 2026 03:36:35 +0000MAXAM Tire is proud to announce the launch of the new MS963R RowXtra, a performance VF radial implement tire with steel belts, delivering exceptional flotation, durability and soil protection for today’s modern farming operations. Designed for balers, hay mergers, seeders and other agricultural implements, the MS963R helps farmers and growers maximize productivity while protecting the […]
The post MAXAM Tire Expands Agriculture Lineup with New MS963R RowXtra Implement Tire, Delivering Maximum Flotation While Minimizing Soil Disturbance appeared first on Traction News.
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Davanti and Envoy Tyres Return to CITEXPO Shanghai for 2026
Mon, 17 Aug 2026 21:09:26 +0000Davanti and Envoy Tyres are pleased to announce that they are heading back to the China International Tyre Expo (CITEXPO) in Shanghai this September to showcase their latest innovations to industry leaders from around the world. As the leading tyre and wheel show in the Asia Pacific region, CITEXPO provides an ideal platform for brands […]
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Bridgestone Launches Potenza Race R Track Tire for the 2026 Lamborghini Revuelto SV
Mon, 17 Aug 2026 21:04:48 +0000Bridgestone Americas (Bridgestone), a global leader in premium tires and sustainable mobility solutions, unveiled its latest semi-slick track tire, the Bridgestone Potenza Race R. The tire debuted at The Quail, A Motorsports Gathering 2026 alongside the new 2026 Lamborghini Revuelto SV (Super Veloce) as a bespoke variant of the track tire for the new SV […]
The post Bridgestone Launches Potenza Race R Track Tire for the 2026 Lamborghini Revuelto SV appeared first on Traction News.
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Tire Rack Partners with Affirm to Expand its Tire Purchase and Installation Payment Options
Fri, 14 Aug 2026 18:14:50 +0000The financing solution helps consumers better manage unexpected tire replacement situations and their budget impact, and the program has increased Tire Rack’s online sales conversions. Ideally, new tires are a planned and scheduled purchase that fits within household budgeting. Yet Tire Rack knows tire emergencies happen and create unexpected travel plan disruptions and added expenses, often upwards […]
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