-
NEXEN TIRE Named Supplier for BYD Electric Vehicles
Tue, 23 Jun 2026 01:39:44 +0000Strengthening presence in global EV market with first supply of OE tires to one of the top global EV manufacturers BYD Optimized tires fitted for high-performance electric sedan SEAL 6, and Dolphin Surf, which is gaining attention in Europe NEXEN TIRE, a leading global tire manufacturer, announced that it is supplying OE tires for two […]
The post NEXEN TIRE Named Supplier for BYD Electric Vehicles appeared first on Traction News.
Read more » -
Dunlop Makes History as First Presenting Partner of Goodwood Revival
Tue, 23 Jun 2026 01:19:31 +0000DUNLOP recently announced that it has become the first ever presenting partner of Goodwood Revival. The historic motorsport event, which this year takes place from Friday 18 – Sunday 20 September, will be known as ‘Goodwood Revival presented by DUNLOP’ and will see the 137-year-old tyre manufacturer make a return to the legendary Goodwood Motor […]
The post Dunlop Makes History as First Presenting Partner of Goodwood Revival appeared first on Traction News.
Read more » -
Yokohama Rubber to Launch BluEarth-AllSeason2, a New All-Season Passenger Car Tire in Europe
Sat, 20 Jun 2026 01:41:33 +0000Aiming to boost its presence in Europe by increasing sales in the rapidly expanding all-season tire market The Yokohama Rubber Co., Ltd., recently announced that it will launch sales in Europe of a new all-season passenger car tire, the BluEarth-AllSeason2, in September 2026. The Company plans to supply the new tire in 74 sizes for […]
The post Yokohama Rubber to Launch BluEarth-AllSeason2, a New All-Season Passenger Car Tire in Europe appeared first on Traction News.
Read more » -
Yokohama Rubber Again Supports U.S.’s Most Challenging Hill Climb – Supplying ADVAN Tires for More Than 20 Cars, Including a Tire Newly Designed Especially for Hill Climbs
Fri, 19 Jun 2026 03:06:00 +0000The Yokohama Rubber Co., Ltd., recently announced that its US subsidiary Yokohama Tire Corporation (YTC) will be supplying racing tires from its global flagship ADVAN brand to support teams competing in the 104th Broadmoor Pikes Peak International Hill Climb (PPIHC) to be held in Colorado, USA, on June 21. Yokohama Rubber has participated in the […]
The post Yokohama Rubber Again Supports U.S.’s Most Challenging Hill Climb – Supplying ADVAN Tires for More Than 20 Cars, Including a Tire Newly Designed Especially for Hill Climbs appeared first on Traction News.
Read more » -
Michelin Supports Tire Industry Association Scholarship Program to Help Develop the Industry’s Future Workforce
Fri, 19 Jun 2026 02:45:12 +0000Michelin supports a scholarship program that helps students pursue careers in the tire and automotive service industries. The initiative strengthens the pipeline of technicians, innovators and future industry leaders. This support reinforces Michelin’s long-standing commitment to workforce development and industry partnership. Michelin North America, Inc. is proud to support the Tire Industry Association (TIA) Scholarship […]
The post Michelin Supports Tire Industry Association Scholarship Program to Help Develop the Industry’s Future Workforce appeared first on Traction News.
Read more » -
NEXEN TIRE Raises European Supply Capabilities with Automated Warehouse Expansion
Fri, 19 Jun 2026 02:24:53 +0000Enhanced efficiency in production and logistics will improve responsiveness to local customers Expansion in manufacturing and distribution capacity will stabilize supply for long-term growth in Europe NEXEN TIRE, a leading global tire manufacturer, has announced a new automated warehouse at its European manufacturing plant in Žatec, Czech Republic. This strategic investment has increased storage capacity […]
The post NEXEN TIRE Raises European Supply Capabilities with Automated Warehouse Expansion appeared first on Traction News.
Read more » -
Hankook Tire Puts Performance to the Test at Autobahn Country Club
Fri, 19 Jun 2026 02:11:41 +0000Hankook’s Drive & Learn program strengthens dealer confidence, enhances sales readiness, and delivers hands-on product performance validation Chicago-area event showcases Hankook Dynapro and Weatherflex product lines through hands-on performance validation and product education Leading global tiremaker Hankook Tire recently completed its latest Drive & Learn event at the Autobahn Country Club in Joliet, Ill., bringing […]
The post Hankook Tire Puts Performance to the Test at Autobahn Country Club appeared first on Traction News.
Read more » -
Anduril Industries and Oculus Founder Palmer Luckey Partner with RealTruck for Custom Military Utilitarian Truck Build for Charity
Fri, 19 Jun 2026 01:53:13 +0000Truck to Cross the Block at Barrett-Jackson’s Inaugural 2026 Columbus Auction with Proceeds Supporting Call of Duty Endowment, a Non-Profit Supporting Veterans American inventor and entrepreneur Palmer Luckey has embarked on a distinctive collaboration with RealTruck, America’s leading truck accessory brand for a custom military utilitarian Chevy 1500 Silverado build that will be auctioned off […]
The post Anduril Industries and Oculus Founder Palmer Luckey Partner with RealTruck for Custom Military Utilitarian Truck Build for Charity appeared first on Traction News.
Read more » -
Belle Tire Takes Driver Safety to the Streets with New “Team Tire Team” Campaign Surprising Drivers Across the Midwest
Fri, 19 Jun 2026 01:25:52 +0000New Campaign Introduces the Belle Tire Team Tire Team, an Elite Crew of Real Employees Bringing Complete Car Care Directly to Communities Across the Midwest Belle Tire, one of America’s most trusted tire and vehicle service providers, has launched its new “Team Tire Team” campaign, introducing an elite pit crew made up of real Belle Tire employees who take […]
The post Belle Tire Takes Driver Safety to the Streets with New “Team Tire Team” Campaign Surprising Drivers Across the Midwest appeared first on Traction News.
Read more » -
TBC Corporation Names Ron Harper New Chief Supply Chain Officer
Thu, 18 Jun 2026 02:24:43 +0000TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, has announced the appointment of Ron Harper as Chief Supply Chain Officer. In this role, Harper will oversee the company’s supply chain operations and report directly to TBC Corporation’s President […]
The post TBC Corporation Names Ron Harper New Chief Supply Chain Officer appeared first on Traction News.
Read more »
Copyright © Tiresdirect. All right reserved.
FedEx service marks are owned by Federal Express Corporation and are used by permission.